Case Studies

Tianjin Julliard School

Let Ideas has created the weibo account for Tianjin Julliard School, and helped to promote the pre-college and postgraduate enrollment projects of 2019 and 2020 on social media platforms.

Let Ideas has also filmed and produced video clips for Tianjin Julliard School.

China Philharmonic Orchestra

Content creation: Filming and producing the trailer for season and tours.

Publicity: Print media, social media and broadcast

Feature: Concert Filming and live streaming in HD on social media platforms

Zhuhai International Mozart Competition for Young Musicians

Publicity: Print media, social media and broadcast

Content creation: Video editing and trailer producing

Social media: News reporting and live-stream promoting

Features: Let Ideas will manage to film and live-stream the violin and piano competitions of the 2019 Zhuhai International Mozart Competition for Young Musicians.

Composer Li Haiying

Let Ideas has developed theofficial websitefor the famous Chinese composer and conductor Mr. Li Haiying, and has also undertook the promotion on printed media, online media and broadcast.

Let Ideas has filmed and live-streamed the CuiHeng New Year Concert in 2018 and 2019 of the Guangzhou Symphony Orchestra conducted by Mr. Li Haiying.

Shanghai Isaac Stern International Violin Competition

Content creation: Video editing, trailers designing and producing

Publicity: News reporting, live-streaming promoting on social media platforms

Features: Filming and live streaming all rounds of this Competition in 2018.shcompetition.amadeus.tv

AEP China (Artistic Engagement Program-China)

Content creation: the trailers’ design and production

Publicity: Print media and social media

Features: Concert filming and live streaming in HD

Social media: Full coverage and webcasts

Shanghai Orchestra Academy

Content creation: the trailers’ design and production

Publicity: Print media and social media

Features: Concert filming and live streaming in HD

Social media: Full coverage and webcasts

Beijing Music Festival

With 20 years of success, Beijing Music Festival (BMF) has become one of the most significant music festivals in the world and the most symbolic cultural events in Beijing.

Let Ideas’ smart digital strategy and ability to work on highly artistic, high standard projects for art organizations, coupled with BMF’s commitment to promoting the cultural prosperity in Beijing, provided the perfect partnership.

Let Ideas’ brief included a complete re-design of BMF’s website which we also maintain, to change the perception of their audiences towards BMF, to highlight the quality and diversity of the concerts, and to showcase historical events in the past 20 years through a comprehensive timeline.

Let Ideas successfully launched the new website in August 2017 and now manages this alongside BMF’s official social media channels.

The Mariinsky Theatre

Let Ideas has been working with the Mariinsky Theatre on their PR in Chinese speaking area and more recently on establishing and running Mariinsky Theatre’s Chinese website

Recently, Let Ideas helped two Mariinsky opera films participate in the 2017 NCPA International Opera Film Exhibition, during which they were screened in movie theaters in 10 Chinese cities, including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou.

YO-YO MA & YOUTH MUSIC CULTURE GUANGDONG (YMCG)

Let Ideas devised impactful and far-reaching media campaigns about the Youth Music Culture Guangdong and its Artistic Director, Yo-Yo Ma. Let Ideas has promoted YMCG since its press conference in September 2016, produced promotional films, created and implemented successful social media campaigns over a number of most influential Chinese social media platforms.

WORKS WITH INTERMUSICA ACADEMY OF ANCIENT MUSIC CHINA TOUR, MAY 2016

Let Ideas successfully undertook a PR campaign for the Academy of Ancient Music’s pair of May 2016 China concerts (5 May: Beijing; 7 May: Shanghai).